Most outbound gets prioritized by gut feel and whoever the team happens to remember. That means the same names get worked over and over while genuinely warm accounts sit untouched because nobody thought of them this week.
The change that worked was making the list re-rank itself on a fixed schedule. Every account goes through the same door: fresh signals in, like hiring, growth, a change in the tools they use, or activity on your site, and a ranked priority list out.
The quiet benefit is that yesterday's hot lead cools down on its own when the signal fades, instead of lingering as a zombie in someone's head. You are not maintaining a mental list anymore, the system is.
So the week starts with who to talk to right now, backed by a reason, instead of who you happened to recall. Same team, same hours, aimed at the accounts that actually moved.